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(FoodBusinessNews.net, September 10, 2008) |
NEW YORK — The natural and organic food and beverage market will reach $32.9 billion this year, according to "Natural and Organic Food and Beverage Trends in the U.S.," a new report from Packaged Facts.
Between 2005 and 2008, Packaged Facts estimated market growth of 67.6% with a compounded annual growth rate of 18.8%.
"While natural and organic products are no longer recession proof, Americans are waking up to expect natural and organic food in their stores — food that is pesticide-free, hormone-free and non-G.M.O.," said Tatjana Meerman, publisher of Packaged Facts. "And suppliers and retailers are quickly acting to provide it to them. We believe this consumer demand will continue to spur the strong growth for these products."
Even current economic conditions as the result of rising prices of fuel and grain are not enough to stop the growth of the category, which is predicted to have strong single-digit growth through 2013.
DHA Not Just Baby Food:
Functional bars & snacks growing fast in the US
Sales of functional bars and snacks have almost tripled in the US between 2002 and 2007, to reach US$197 million, with more growth expected in this sector in the next few years (according to Mintel’s US Report on Functional Foods, from May 2008).
The brain health segment will also prove popular, as around three in five consumers of functional food mentioned that they would like to see more foods that can support healthy brain function (from same report). Kellogg’s ‘Live Bright’ brain health bars therefore come at an ideal time, when the market is still in development, and as consumers becoming increasingly focused on what they want from functional foods.

Photo and news release courtesy of Mintel.
DHA can be incorporated into a range of items including confections and inclusions. The developers at Parker Products can help you incorporate DHA Omega-3's into your new product in a variety of ways. Whether by using ingredients naturally rich in DHA such as dairy or seeds, or by using naturally produced flavorless DHA supplements, let us help you create a product that will emerge as a trendsetter today.
Here are a few informative articles related to the Food and Mood Blog below:
Scientists Learn How Food and Mood Affects the Brain
Omega-3's May Improve Brain Function
There are many sources of Omega-3's besides fish oil. Many of nature's nuts and seeds are rich in these essential fatty acids. Consider incorporating ingredients such as flax, chia, hemp, pumpkin seeds and soy to naturally fortify your product with this brain boosting nutrient.
About Organic Confections:
The Organic Confections line is made by Parker Products, an ingredients manufacturer that supplies many other confections manufacturers. Their own Organic Confections are premium products that use only the purest, minimally processed, natural, organic-certified ingredients available.
And they’re not just organic—they’re eco-friendly candy with a green rating of 98%:
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Join us at the Healthy Foods International Exposition and Conference June 18-19th, 2008, at the Dallas Convention Center. Parker will be showing our line of organic retail confections, as well as introducing some fun, new better-for-you ideas.
For more information visit the Healthy Foods International Expo website. See you there!
Chef Jason Gronlund, of McIlhenny Tabasco, was interviewed at the 2008 RCA Annual Conference. Gronlund discussed the flavor dynamics of Tabasco and how it lends itself as a multiple flavor layer in many food applications.
Parker Products paired up with Tabasco at the RCA Conference to create a melody of sweet, salty, and spicy flavors. Samples of "Tabasco Spiked Party Bark" were handed out to attendees to demonstrate how Tabasco can lend itself to many applications.
The bark was a combination of white and milk chocolate, salty party mix, and Tabasco powder. Chef Gronlund explained how when tasting the bark your mouth is filled with smooth, creamy white chocolate, cocoa, saltiness, then all of a sudden "because of the fat that's in the chocolate closing down and encapsulating the capsicum, you get a burst of heat at the back of your throat creating a strange and unique sensation."
View Chef Gronlund's interview with Food Processing Magazine News and Trends Editor, Diane Toops here.
Parker Products will be showing its line of Organic Confections retail barks and bars at the All Candy Expo 2008, May 20-22 at McCormick Place in Chicago. We invite you to stop by Booth #1356 to sample some of our innovative organic indulgences. Staff will be available to discuss the recent products we've developed for the snack food, bakery, and confectionery industries. See you there!
What will be the next big trend to hit the Supermarket shelves? Phil Lempert (aka Supermarket Guru) is a Food Marketing Expert who acts as the food trends editor and correspondent for the Today Show.
Phil Lempert
Recently, while attending Natural Products Expo West, I had a chance to sit in on Mr. Lempert's delivery of "Trend Watch: The Future of Naturals." Lempert began by addressing trends in general as being comparable to a giant, slow moving elephant. He discussed how marketers so often run behind this giant elephant, feverishly shooting arrows at the beast. One example is the low carb fad. Low carb diets became popular, people began buying a plenitude of products low in carbs, then a couple of years later all of the big companies began introducing low carb products into the market. People didn't buy them. Why? Chasing the elephant, or trend, often only leaves you shooting arrows in its backside. The better approach, rather, is to run faster, get in front of the elephant, and think ahead of trends. Because by the time you get your product to market, that elephant is going to be past you again and you will be left shooting arrows at, well, you get the metaphor.
Lempert shared a poll regarding food purchase influences. He asked consumers, "What makes you buy food?" Number 1, of course, is still taste. But #2 was surprising. The #2 driving influence for buying a particular food is health benefits - #3 being price. This is the first time ever that health benefits have been more important to consumers than price. This survey sends a strong message to product developers and marketers that people really do care about what they are putting in their body. Nutrition and wellbeing outweigh the almighty dollar. Lempert played a clip from the movie, "The Road to Wellville," that most notably contained the quote, "Health - the 'open sesame' to the sucker's purse."
Do you know what the best selling breakfast cereal is? Frosted Flakes. Yet when Kellogg's introduced "whole grain" Frosted Flakes (Tiger Power) in 2005, it flopped and was pulled from the shelves by 2006. Why? Taste. That and the fact that the cereal was still laden with things like high fructose corn syrup - even more than the original Frosted Flakes. Lempert stressed that we look at foods holistically. We cannot forget the first buying influence, taste. Additionally, in the development of healthier alternatives we should not chase the elephant by slapping a single health claim on a product, but by considering the product in whole. Fifty to sixty-eight percent of consumers are now reading entire ingredient statements. "If they can't pronounce it, they aren't going to buy it," says Lempert. With an ever increasing number of products touting health claims on their labels, it is imperative that your product stand up to truly being a smart choice. Consumers are beginning to look past the impressive claims on the label of a product, as these claims are reaching saturation. They are turning the box over, and studying for themselves if this is a food they feel good about eating.
What will be the next big trend to hit the supermarket shelves? We are currently wading through a tide of antioxidant, omega-3 rich superfoods. Protein packed bars, high cacao chocolate, 100 calorie portions are each in the shadow of the elephant. What is next? What do you see in front of the elephant?
Please tune in often to keep updated on new ideas, new applications, and new developments from Parker Products.


